Getting there
Logistics: fly Marrakech, Supratours 140 MAD (not the 80 MAD the old guides quote), 3 h, 7 departures daily, dropped beside the medina. Via ESU it is 15-17 km and a fixed DH150 taxi, cash only - the commonly quoted 7-8 km figure is wrong.
Money
Cash matters more than the card story suggests: every Moroccan bank now charges 22-50 MAD a withdrawal with a ~2,000 MAD cap, so take the ceiling each time and decline dynamic currency conversion. The airport has exactly one ATM, capped at DH2,000.
Transport
No car is needed for the bay - the Ocean Vagabond / ION CLUB centre is 15 min on foot along the promenade, 5 min by cab. A car only earns its keep if you chase Sidi Kaouki, Moulay Bouzerktoun or Cap Sim on the day.
Where to stay
Beach-side bases, all within minutes of the sand: Villa Quieta (15 rooms, AC, pool, 24h secure parking, ~100 m to Plage Tagharte, from ~EUR 90), Vent des Dunes & Spa (MAD 756-1,501, 12 units incl. apartments, pool + spa, 3 min), Riad Zahra (23 rooms, family rooms, two restaurants, 2 min, 20 min from the medina).
The alternative is a medina riad: souks, food and Gnaoua music at the cost of a 15-minute walk each way carrying gear. Dar Loussia, the fourth ION CLUB partner, has let its website lapse to a parked domain - book it through an online travel agent.
Gear
ION CLUB rental gear cannot leave the premises, so a rental-only trip is a one-beach trip. Bring your own 5-9 m quiver for May-September, 10-14 m for the March/April/October shoulder.
Restrictions
Drones are effectively banned nationwide - undeclared ones confiscated with a ~1,165 MAD fine, declared ones impounded until departure for ~201 MAD. There will be no aerial footage.
Ile de Mogador looks like scenery you can visit; it is a closed ornithological reserve and Ramsar site, landings granted essentially only for science. Anyone selling you a landing cannot deliver it.
Medical
Medical: Hopital Sidi Mohammed Ben Abdellah, Avenue de l'Hopital,
+212 524 47 57 16 - 24/7, emergency, imaging, surgery, ICU, built 2018. Better than expected, but no trauma centre: anything serious is 2.5-3 h by road to Marrakech, so insure for ground evacuation.
Sidi Kaouki
Sidi Kaouki is not the soft option - it blows 3-5 knots harder than town and takes raw Atlantic swell. It is quieter, not easier.
Planning your trip
Decisions to make: which half of the day you are here for, which end of the beach you ride, medina culture versus beach-side convenience, and whether you bring your own kites - because a 9 m floor makes a July afternoon at the town end the wrong session for you. Avoid late June unless you want the Gnaoua Festival and its 450,000 visitors.